A computational approach to measuring the correlation between expertise and social media influence for celebrities on microblogs.
Wayne Xin ZhaoJing LiuYulan HeChin-Yew LinJi-Rong WenPublished in: World Wide Web (2016)
Keyphrases
- social media
- consumer products
- information diffusion
- user generated content
- social networks
- social networking
- big data
- social media platforms
- social behavior
- social influence
- data sets
- social interaction
- social networking sites
- correlation analysis
- expert systems
- viral marketing
- social media data
- highly correlated
- online social networks
- public opinion
- social media sites
- main factors
- twitter users
- real world events
- correlation coefficient