If we post it they will come: a small business perspective of social media marketing.
Tracey MahonyTrina S. MyersDavid LowLynne EaglePublished in: ACSW (2018)
Keyphrases
- social media
- online marketing
- big data
- decision making
- data mining
- telecommunications industry
- social networks
- consumer behavior
- small number
- customer relationship management
- crisis management
- business intelligence
- business process
- business processes
- social media data
- social responsibility
- data mining technology
- business applications
- business models
- social networking
- long term
- website
- information systems
- marketing strategies
- internet marketing
- customer behavior
- return on investment
- electronic commerce
- search engine marketing
- web services
- cross selling