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Investigating the effects of Selfpresentation at Social Network sites on Purchase Behavior: a Text Mining and Econometric Approach.
Prasanta Bhattacharya
Tuan Quang Phan
Khim-Yong Goh
Published in:
PACIS (2014)
Keyphrases
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purchase behavior
text mining
social network sites
information extraction
machine learning
social networks
information retrieval
email
knowledge sharing
databases
knowledge discovery
natural language processing
personal information