Service Excellence in Marketing for Firms: Strategies and Initiatives.

Pratap Chandra Mandal

Published in: Int. J. Serv. Sci. Manag. Eng. Technol. (2022)

Keyphrases

customer support
customer service
customer satisfaction
call center
information technology
competitive environment
information systems
case study
customer behavior
telecommunications industry
data mining
potential customers
service composition
management system
long term
web services
e learning
decision making