Accurate Delivery of Online Advertising and the Evaluation of Advertising Effect Based on Big Data Technology.
Tao GeXiaolong WuPublished in: Mob. Inf. Syst. (2021)
Keyphrases
- online advertising
- big data
- display advertising
- data driven decision making
- data processing
- user behavior
- advertising campaigns
- behavioral targeting
- data management
- user experience
- social media
- business intelligence
- cloud computing
- data analysis
- internet advertising
- unstructured data
- long tail
- business analytics
- data science
- vast amounts of data
- big data analytics
- social computing
- sponsored search
- search advertising
- database systems
- data warehousing
- massive datasets
- query processing
- user interface
- knowledge discovery
- databases