Mining Marketer-Generated Content for Platform Risk Signals in P2P Lending.
Wenjie HuangJ. Leon ZhaoPublished in: PACIS (2020)
Keyphrases
- web personalization
- data mining
- mining algorithm
- generation process
- web content
- pattern mining
- signal processing
- web mining
- sequential patterns
- real time
- association rule mining
- data mining techniques
- knowledge discovery
- decision making
- multimedia content
- multimedia
- metadata
- frequent patterns
- data mining algorithms
- user experience
- data mining methods
- search engine
- risk assessment
- high risk