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Why We Don't Click: Interrogating the Relationship Between Viewing and Clicking in Social Media Contexts by Exploring the "Non-Click".

Nicole B. EllisonPenny TrieuSarita SchoenebeckRobin BrewerAarti Israni
Published in: J. Comput. Mediat. Commun. (2020)
Keyphrases
  • social media
  • web search
  • search engine
  • user behavior
  • data sets
  • machine learning
  • case study
  • databases
  • click prediction
  • digital libraries
  • user interaction
  • social interaction
  • social context
  • sponsored search