Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content.
Khim-Yong GohCheng-Suang HengZhijie LinPublished in: Inf. Syst. Res. (2013)
Keyphrases
- consumer behavior
- social media
- online shopping
- user generated content
- online communities
- marketing strategies
- social networks
- user interface
- user generated
- personalized recommendation
- user interaction
- online consumer
- user interests
- recommender systems
- decision making
- search engine
- user behavior
- user queries
- user feedback
- user preferences
- digital content
- web documents
- learning styles
- web search
- information systems