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Multi-touch Attribution for Complex B2B Customer Journeys using Temporal Convolutional Networks.

Aniket AgrawalNikhil SheoranSourav SumanGaurav Sinha
Published in: WWW (Companion Volume) (2022)
Keyphrases
  • multi touch
  • electronic commerce
  • complex systems
  • spatio temporal
  • hardware and software
  • multi user
  • complex networks
  • temporal information
  • temporal patterns
  • customer service