Why consumers adopt mobile payment? A partial least squares structural equation modelling (PLS-SEM) approach.
Aik-Chuan TeoGarry Wei-Han TanKeng-Boon OoiBinshan LinPublished in: Int. J. Mob. Commun. (2015)
Keyphrases
- partial least squares
- mobile payment
- structural model
- discriminant analysis
- dimension reduction
- spectral data
- principal component regression
- business models
- mobile services
- credit card
- factor analysis
- principal component analysis
- linear discriminant analysis
- mobile devices
- real world
- neural network
- cluster analysis