Do Consumers Care about Mobile Service Platforms? A Conjoint Analysis on Consumer Preference for Mobile Platforms.
Shahrokh NikouHarry BouwmanMark de ReuverPublished in: ICMB (2012)
Keyphrases
- mobile platforms
- mobile services
- mobile devices
- mobile applications
- multi attribute
- mobile platform
- online shopping
- mobile users
- smart phones
- mobile phone
- mobile computing
- context aware
- mobile learning
- mobile technologies
- user experience
- behavioral intention
- m learning
- location based services
- user preferences
- life cycle
- wifi
- mobile environments
- learning activities
- desktop computers
- business processes
- handheld devices
- end users
- recommender systems
- learning process