Impression-plus-click auctions.

Sharad Goel Sébastien Lahaie Sergei Vassilvitskii

Published in: SIGecom Exch. (2009)

Keyphrases

web search
contextual advertising
search engine
online auctions
information revelation
multi attribute
user behavior
resource allocation
bidding strategies
auction protocol
combinatorial auctions
vertical search
multi unit
marginal utility