The moderating effects of keyword competition on the determinants of ad position in sponsored search advertising.
Anteneh AyansoArmin KarimiPublished in: Decis. Support Syst. (2015)
Keyphrases
- sponsored search advertising
- sponsored search
- search advertising
- display advertising
- purchase behavior
- search engine
- online advertising
- click prediction
- internet search engines
- auction mechanisms
- direct marketing
- contextual advertising
- user behavior
- keyword search
- multi attribute
- log data
- data mining applications
- user experience
- resource allocation
- multi agent
- social networks