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Determining Marketing Strategy for Coffee Shops with Conjoint Analysis.
Yogi Tri Prasetyo
Krisna Chandra Susanto
Sheree Mae A. Asiddao
Omar Paolo Benito
Jui-Hao Liao
Michael Nayat Young
Satria Fadil Persada
Reny Nadlifatin
Published in:
IEEM (2023)
Keyphrases
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marketing strategies
direct marketing
database marketing
customer relationship management
support systems
data mining
life cycle
information systems
customer satisfaction
commercial banks
market segments
data mining applications
online marketing
real world
decision makers