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Trying Before Buying: The Moderating Role of Online Reviews in Trial Attitude Formation Toward Mobile Applications.
Guei-Hua Huang
Nikolaos Korfiatis
Published in:
Int. J. Electron. Commer. (2015)
Keyphrases
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mobile applications
online reviews
mobile devices
mobile phone
user experience
context aware
sentiment analysis
mobile users
opinion mining
smart phones
end users
sentiment classification
battery life
machine learning
attitudes toward
natural language processing
mobile apps