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Young adults' motivations for following social influencers and their relationship to identification and buying behavior.

Emmelyn A. J. CroesJos Bartels
Published in: Comput. Hum. Behav. (2021)
Keyphrases
  • young adults
  • social capital
  • social networking sites
  • informal learning
  • social influence
  • influence propagation
  • mobile devices
  • social web
  • social networks
  • knowledge sharing
  • language learning