Perceived effectiveness of text vs. multimedia Location-Based Advertising messaging.
Heng XuLih-Bin OhHock-Hai TeoPublished in: Int. J. Mob. Commun. (2009)
Keyphrases
- multimedia
- keywords
- cross media
- free text
- multimedia search
- information retrieval
- text mining
- digital libraries
- text documents
- text retrieval
- fault tolerant
- social networking
- multimedia databases
- natural language processing
- location based services
- digital video
- multimedia documents
- multimedia objects
- learning environment