Login / Signup

Investigating Marketing Communication Mix on Brand Performance Indicators: Evidence From the Financial Services Sector in Ghana.

Francis Kofi Sobre FrimpongEric M. HopeLinda Anane-Donkor
Published in: Int. J. Online Mark. (2022)
Keyphrases
  • financial services
  • risk management
  • competitive advantage
  • policy makers
  • low income
  • commercial banks
  • decision making
  • case study
  • cloud computing
  • cost effective
  • banking services