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Investigating Marketing Communication Mix on Brand Performance Indicators: Evidence From the Financial Services Sector in Ghana.
Francis Kofi Sobre Frimpong
Eric M. Hope
Linda Anane-Donkor
Published in:
Int. J. Online Mark. (2022)
Keyphrases
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financial services
risk management
competitive advantage
policy makers
low income
commercial banks
decision making
case study
cloud computing
cost effective
banking services