Viral Marketing in Social Networks with Competing Products.
Ahad N. ZehmakanXiaotian ZhouZhongzhi ZhangPublished in: AAMAS (2024)
Keyphrases
- viral marketing
- social networks
- influence maximization
- online social networks
- information diffusion
- diffusion models
- influence propagation
- social media
- social relationships
- marketing campaigns
- influential nodes
- social network analysis
- social influence
- social networking
- social interaction
- community detection
- link prediction
- data collection