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Social media: An essential capability for business effectiveness?
Paola Isabel Rodríguez Gutiérrez
María del Pilar Pastor Pérez
Jesús Collado Agudo
Published in:
Electron. J. Inf. Syst. Dev. Ctries. (2023)
Keyphrases
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social media
electronic commerce
decision making
data mining
information systems
business processes
business intelligence
data sets
social networks
big data
business rules
real world
business process
business models
activity monitoring
online marketing