Combining Behavioral and Social Network Data for Online Advertising.
Abraham BagherjeiranRajesh ParekhPublished in: ICDM Workshops (2008)
Keyphrases
- online advertising
- social network data
- social networks
- user behavior
- social network analysis
- behavioral targeting
- display advertising
- user interests
- user experience
- advertising campaigns
- link prediction
- privacy preservation
- data mining applications
- personal information
- sponsored search
- privacy concerns
- internet advertising
- differential privacy
- social media