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How nostalgic feelings impact Pokémon Go players - integrating childhood brand nostalgia into the technology acceptance theory.

David HarborthSebastian Pape
Published in: Behav. Inf. Technol. (2020)
Keyphrases
  • factors influencing
  • technology acceptance
  • technology adoption
  • user satisfaction
  • databases
  • game play
  • social influence
  • factors that influence