Understanding Fashion Brand Awareness Using Eye-Tracking: The Mix-and-Match Approach.
Pilar Contero-LópezCarmen Torrecilla-MorenoCarmen Escribá-PérezManuel ConteroPublished in: AHFE (18) (2021)
Keyphrases
- eye tracking
- eye movements
- human computer interaction
- eye tracker
- visual attention
- eye tracking data
- implicit feedback
- visual search
- eye gaze
- usability evaluation
- program comprehension
- eye detection and tracking
- usability studies
- gaze contingent
- usability testing
- gaze estimation
- eye movement data
- cognitive style
- data analysis