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The Role of Relevance in Sponsored Search.
Luca Maria Aiello
Ioannis Arapakis
Ricardo Baeza-Yates
Xiao Bai
Nicola Barbieri
Amin Mantrach
Fabrizio Silvestri
Published in:
CIKM (2016)
Keyphrases
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sponsored search
search engine
online advertising
click prediction
click through rate
click models
user experience
computational advertising
information retrieval
user clicks
search behavior
sponsored search auctions
keywords