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Signals for Venture Performance After Initial Coin Offerings: the Role of Proceeds Allocation to Marketing and Market Orientation.
Christian Schaefer
Bastian Kindermann
Steffen Strese
Published in:
ICIS (2021)
Keyphrases
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decision making
data mining
signal processing
short and long term
market competition
social media
website
long term
small and medium sized
spectral analysis
optimal allocation
stock market
independent component analysis
dynamic allocation
customer retention
online consumer