Reconceptualising service firm marketing capability: scale development and validation.

Shampy Kamboj Zillur Rahman

Published in: Int. J. Bus. Inf. Syst. (2018)

Keyphrases

financial services
service provisioning
telecommunications industry
web services
information technology
service providers
customer service
decision making
long term
social media
software engineering
multiscale
design process
development process
service oriented
virtual organization