Scaling User Modeling: Large-scale Online User Representations for Ads Personalization in Meta.
Wei ZhangDai LiChen LiangFang ZhouZhongke ZhangXuewei WangRu LiYi ZhouYaning HuangDong LiangKai WangZhangyuan WangZhengxing ChenFenggang WuMinghai ChenHuayu LiYunnan WuZhan ShuMindi YuanSri ReddyPublished in: WWW (Companion Volume) (2024)
Keyphrases
- user modeling
- user model
- user profiles
- recommender systems
- user interface
- adaptive systems
- online advertising
- user interests
- information filtering
- recommendation systems
- online learning
- adaptive hypermedia
- relevance feedback
- collaborative filtering
- information retrieval
- user context
- web search
- adaptive web systems
- user preferences
- user interaction
- user profiling
- personalized search
- natural language processing
- machine learning