Context management for m-commerce applications: determinants, methodology and the role of marketing.
Poulcheria BenouCostas VassilakisAdam P. VrechopoulosPublished in: Inf. Technol. Manag. (2012)
Keyphrases
- decision making
- customer relationship management
- decision support
- management system
- contextual information
- information systems
- context sensitive
- mobile payment
- data mining
- information management
- conceptual model
- website
- learning experience
- context aware
- knowledge management
- conceptual framework
- mobile services
- long term
- marketing strategies
- socio cultural