Mining customer knowledge for electronic catalog marketing.
Shu-Hsien LiaoYin-Ju ChenPublished in: Expert Syst. Appl. (2004)
Keyphrases
- customer knowledge
- data mining
- data mining technology
- knowledge sharing
- web mining
- long term
- text mining
- machine learning
- mining algorithm
- knowledge discovery
- association rule mining
- data mining algorithms
- knowledge management
- pattern mining
- website
- transactional data
- e learning
- customer relationship management
- decision making