Destination management organizations (DMOs) and Digital Natives: the neglected "informal expertise" in web 2.0 implementation and social media presence. Insights from the Italian Friuli Venezia Giulia DMO.
Marika GonHarald PechlanerFrancesco MarangonPublished in: J. Inf. Technol. Tour. (2016)
Keyphrases
- social media
- information systems
- user generated content
- mission critical
- website
- decision making
- digital world
- knowledge management
- information technology
- change management
- web applications
- social media data
- web pages
- maturity model
- expert systems
- shortest path
- knowledge workers
- cost benefit analysis
- semantic web
- management system
- real world events
- author biography
- social networks
- digital archives
- service management
- management tools
- service delivery
- end users
- social media sites
- web data
- human resource management
- management policies
- web content
- data management
- data mining
- stake holders