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Customer base analysis: partial defection of behaviourally loyal clients in a non-contractual FMCG retail setting.

Wouter BuckinxDirk Van den Poel
Published in: Eur. J. Oper. Res. (2005)
Keyphrases
  • data mining
  • website
  • customer relationship management
  • customer base
  • information systems
  • web services
  • rough sets
  • business process