Customer segmentation issues and strategies for an automobile dealership with two clustering techniques.
Chih-Fong TsaiYa-Han HuYu-Hsin LuPublished in: Expert Syst. J. Knowl. Eng. (2015)
Keyphrases
- customer segmentation
- clustering analysis
- data mining methods
- customer behavior
- data mining
- clustering method
- association rule mining
- clustering algorithm
- customer relationship management
- fuzzy clustering
- cluster analysis
- data mining techniques
- data clustering
- k means
- distance measure
- fuzzy c means
- decision trees
- website
- customer data
- information systems