Advertising Click-Through Rate Prediction Based on CNN-LSTM Neural Network.
Danqing ZhuPublished in: Comput. Intell. Neurosci. (2021)
Keyphrases
- neural network
- click through rate
- sponsored search
- prediction model
- search advertising
- online advertising
- recurrent neural networks
- user behavior
- behavioral targeting
- cellular neural networks
- back propagation
- search engine
- artificial neural networks
- keywords
- click prediction
- data mining
- feed forward
- web search
- contextual advertising