Improving personalized services in mobile commerce by a novel multicriteria rating approach.
Qiudan LiChunheng WangGuanggang GengPublished in: WWW (2008)
Keyphrases
- mobile commerce
- personalized services
- mobile services
- electronic commerce
- mobile devices
- context aware
- recommender systems
- mobile users
- information services
- user requirements
- personalized recommendation
- security requirements
- collaborative filtering
- online shopping
- user profiling
- user experience
- user model
- user profiles
- information systems
- agent technology
- mobile technologies
- recommendation systems
- mobile applications
- language learning
- smart card
- user preferences
- mobile phone
- artificial intelligence