A methodology for web usage mining and its application to target group identification.
Sandro ArayaMariano SilvaRichard WeberPublished in: Fuzzy Sets Syst. (2004)
Keyphrases
- web usage mining
- web mining
- application of data mining
- website
- usage patterns
- web data
- web logs
- usage data
- web log data
- log files
- web access logs
- web usage
- user behavior
- access patterns
- web server
- web usage data
- web users
- web personalization
- data mining techniques
- web content
- navigational behavior
- pattern discovery
- data mining
- machine learning