Examining WeChat users' motivations, trust, attitudes, and positive word-of-mouth: Evidence from China.

Che Hui Lien Yang Cao

Published in: Comput. Hum. Behav. (2014)

Keyphrases

recommender systems
cognitive effort
information sources
positive and negative
trust model
user centric
social media
trust evaluation
user interface
user interaction
virtual communities
hong kong
user generated content
privacy concerns
social awareness