Global Optimization for Advertisement Selection in Sponsored Search.
Qing CuiFeng-Shan BaiBin GaoTie-Yan LiuPublished in: J. Comput. Sci. Technol. (2015)
Keyphrases
- global optimization
- sponsored search
- search engine
- online advertising
- click prediction
- particle swarm optimization
- user experience
- global solution
- pso algorithm
- click models
- global search
- click through rate
- constrained global optimization
- neural network
- search behavior
- web search
- probabilistic model
- information retrieval
- user behavior
- information retrieval systems
- deterministic annealing
- contextual advertising
- multi objective
- genetic algorithm
- sponsored search auctions