The effects of location personalization on individuals' intention to use mobile services.
Shuk Ying HoPublished in: Decis. Support Syst. (2012)
Keyphrases
- mobile services
- behavioral intention
- user acceptance
- mobile devices
- mobile users
- user experience
- mobile applications
- user profiles
- mobile web
- information services
- business opportunities
- context aware
- database
- mobile learning
- data processing
- collaborative filtering
- query processing
- recommender systems
- digital libraries