Risk-Aware Bid Optimization for Online Display Advertisement.
Rui FanErick DelagePublished in: CIKM (2022)
Keyphrases
- display advertising
- real time
- online learning
- optimization problems
- optimization algorithm
- optimization process
- global optimization
- information retrieval
- online advertising
- risk assessment
- constrained optimization
- risk management
- optimization methods
- optimization method
- combinatorial optimization
- e learning
- high risk
- decision making
- risk measures