Breaking the Norm - On the Determinants of Informational Nonconformity in Online Social Networks.
Tillmann NebenDennis LipsPublished in: AMCIS (2013)
Keyphrases
- online social networks
- conformal prediction
- social networks
- social media
- network structure
- social networking
- social relationships
- social relations
- ridge regression
- online social
- user activity
- viral marketing
- social ties
- confidence levels
- user generated content
- social networking sites
- k nearest neighbour
- social network analysis