Using multi-criteria decision aid to rank and select co-branding partners: From a brand personality perspective.
Wei-Lun ChangPublished in: Kybernetes (2009)
Keyphrases
- decision aid
- multi criteria
- imprecise information
- multiple criteria
- decision makers
- multi objective
- decision making
- fuzzy logic
- multi criteria optimization
- multiple criteria decision making
- multi attribute
- group decision making
- neural network
- fuzzy numbers
- multi criteria decision making
- objective function
- utility function
- linear programming
- computational intelligence
- computational complexity
- bicriteria
- artificial intelligence
- genetic algorithm
- fuzzy topsis
- real time