How Hypertext Links Influence Consumer Perceptions to Build and Degrade Trust Online.
Katherine J. StewartPublished in: J. Manag. Inf. Syst. (2006)
Keyphrases
- purchase intention
- online shopping
- online stores
- product quality
- consumer trust
- virtual communities
- internet shopping
- survey data
- influence factors
- customer satisfaction
- user perceptions
- online retailers
- website design
- perceived risk
- social influence
- online learning
- online markets
- service quality
- real time
- factors influencing
- online shoppers
- electronic commerce
- information technology
- website