Extending TAM and IDT to Predict the Adoption of the Internet for B-to-B Marketing Activities: An Empirical Study of UK Companies.
Riyad EidPublished in: Int. J. E Bus. Res. (2009)
Keyphrases
- online marketing
- perceived usefulness
- online consumer
- small and medium sized
- marketing strategies
- business activities
- technology adoption
- potential customers
- internet enabled
- high tech
- financial services
- social media
- internet advertising
- search engine marketing
- small businesses
- online advertising
- website
- information technology
- advertising campaigns
- data mining
- criminal activities
- internet marketing
- factors that influence
- customer relationship management
- consumer behavior
- internet technology
- competitive advantage
- small and medium sized enterprises
- author biography
- factors affecting
- internet banking
- customer data
- job search
- innovative ways
- marketing campaigns