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Developing a personal value analysis method of social media to support customer segmentation and business model innovation.
Tsung-Yi Chen
Hsiang-An Cheng
Yuh-Min Chen
Published in:
Expert Syst. J. Knowl. Eng. (2019)
Keyphrases
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business models
social media
preprocessing
similarity measure
real world
data mining
machine learning
case study
data analysis
life cycle
databases
cluster analysis