A hybrid evolutionary approach for identifying spam websites for search engine marketing.

Reema Aswani S. P. Ghrera Satish Chandra Arpan Kumar Kar

Published in: Evol. Intell. (2021)

Keyphrases

search engine marketing
hybrid evolutionary
simulated annealing
evolutionary search
long tail

metaheuristic
hill climbing algorithm
online marketing
search engine optimization
marketing strategies

website
genetic algorithm
tabu search
online advertising
search tools

evolutionary algorithm
particle swarm optimization
cost function
multi objective
machine learning