A hybrid evolutionary approach for identifying spam websites for search engine marketing.
Reema AswaniS. P. GhreraSatish ChandraArpan Kumar KarPublished in: Evol. Intell. (2021)
Keyphrases
- search engine marketing
- hybrid evolutionary
- simulated annealing
- evolutionary search
- long tail
- metaheuristic
- hill climbing algorithm
- online marketing
- search engine optimization
- marketing strategies
- website
- genetic algorithm
- tabu search
- online advertising
- search tools
- evolutionary algorithm
- particle swarm optimization
- cost function
- multi objective
- machine learning