The future of advertising and the value of social network websites: some preliminary examinations.

Eric K. Clemons Steve Barnett Arjun Appadurai

Published in: ICEC (2007)

Keyphrases

social networks
social networking websites
website
long term
social network analysis
social interaction
network structure
online advertising
social relationships
viral marketing
data sets
web pages
social media
online social networks
social networking
information flow