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How readers' perceived self-congruity and functional congruity affect bloggers' informational influence: Perceived interactivity as a moderator.

Shih-Ju WangChiu-Ping HsuHeng-Chiang HuangChia-Lin Chen
Published in: Online Inf. Rev. (2015)
Keyphrases
  • user satisfaction
  • perceived usefulness
  • e learning
  • user perceptions
  • databases
  • neural network
  • real world
  • genetic algorithm
  • factors affecting
  • individual differences
  • positive effects