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The Influenced Factors to Online Consumer Trust: an empirical Research on B2C E-Commerce in China.

Bingjia ShaoGuo MaXianqiang Meng
Published in: CIT (2005)
Keyphrases
  • consumer trust
  • online markets
  • influence factors
  • empirical data
  • technology adoption
  • factors affecting
  • factors that influence
  • case study
  • short term
  • factors that affect
  • key factors