Adoption of travel information in user-generated content on social media: the moderating effect of social presence.
Namho ChungHeejeong HanChulmo KooPublished in: Behav. Inf. Technol. (2015)
Keyphrases
- user generated content
- social media
- social presence
- travel information
- social interaction
- instant messaging
- positive effects
- travel planning
- user comments
- social networking
- social networks
- computer mediated communication
- social media content
- social media sites
- social networking sites
- computer mediated
- distance learning
- blog posts
- communication tools
- online forums
- social learning
- online communities
- collaborative learning
- social media data
- learning algorithm
- learning process
- recommender systems
- online learning
- learning outcomes
- discussion forums
- independent variables