Online keyword based advertising: Impact of ad impressions on own-channel and cross-channel click-through rates.
Ram D. GopalXinxin LiRamesh SankaranarayananPublished in: Decis. Support Syst. (2011)
Keyphrases
- cross channel
- contextual advertising
- online advertising
- keywords
- behavioral targeting
- sponsored search
- advertising campaigns
- display advertising
- free riding
- search advertising
- keyword extraction
- user behavior
- query recommendation
- single channel
- search engine
- click through rate
- service delivery
- web pages
- multi channel
- internet advertising
- user experience